The brand

Launched in 2019, Saahel draws its inspiration from the African heritage, and the original and colorful prints African artisans and tailors - use to manufacture our designs - all at affordable prices.

Our brand focuses on serving the SAAHEL woman’s needs and fulfilling her fashion desires. The variety of fabrics, ranging from Wax, to Indigo passing by Bogolan and Kente, coupled to a craftsmanship acquired throughout the years, translate into the making of original and colorful collections, worn by our customers, wherever they are in the world.

Our ultimate goal is to establish an international footprint – to allow the world to access original MADE IN AFRICA COLLECTIONS that dress la FEMME SAAHEL. In so doing, we will contribute to expose the immense talent of African designers, tailors, shoemakers and jewelers, and contribute to the socio-economic development of the fashion industry of the continent.

Our Company is based in Paris, (France) Lomé (Togo), Atlanta (USA) and Dakar (Senegal).